Amy Evans Holistic
A brand ecosystem that brings coaching, resources, learning and content together.Brand direction · Marketing systems · Digital products
You bring
the ideas.
I bring the clarity, structure and design to build a confident, distinctive brand.
A strategic creative partner positioning your work to be recognised, trusted and valued.
Explore the work
Selected work.
Ensure your work looks as good as it feels.
Medstead Primary School
Making complex school information clear — from recruitment communications to parent survey reports.Information design · Report writing · Communications
Touch for Health
Specialist knowledge, designed for both learning it and using it.Learning design · Educational resources
My Pilates Tribe
A reusable content system, brought to life through a distinctive brand.Content systems · Social templates · Visual systems
Your work is solid.
Your brand just hasn’t caught up yet.
You might be brilliant at what you do — yet online and in print, your business feels unclear, inconsistent or underwhelming.
Translating meaningful work into a clear, professional brand is a skill in itself. I help you close that gap, without losing the warmth, integrity or heart behind your work — so the right clients understand your value.
How I can help.
Brand &
Visual Direction
For businesses that need to look like themselves — only clearer, stronger and more professional.Visual identity · Creative direction · Brand guidelines
Information &
Editorial Design
Taking lots of information and turning it into something people can actually understand and use.Reports · Guides · Proposals · Workbooks
Content &
Marketing Systems
Working out what needs communicating, why, and how all the pieces fit together.Content strategy · Campaigns · Reusable assets
Digital Products &
Learning Experiences
Turning your knowledge into a course, programme or resource with a clear structure and a useful journey.Courses · Programmes · Toolkits · Learning resources
Bring me
the mess.
You don’t need to arrive with a polished brief or know exactly what you need.
Bring me the notes. The half-built Canva file. The course you’ve been meaning to finish. The offer nobody quite understands. The 47-page document that needs to become a 10-page guide.
I’m good at stepping into something complicated, seeing what you’re trying to achieve and creating order around it. Sometimes that means design. Sometimes it means strategy. Usually, it’s both.
We’ll work out what it needs to become.
Designer. Strategist.
Professional untangler.
I’m Amy. My background spans digital marketing, user experience, strategy, design, corporate work and building my own businesses. I rarely look at a design project as just design.
What is this trying to achieve? Who needs to understand it? What’s making it more complicated than it needs to be? Those questions shape the work.
I also speak wellness. As a practitioner myself, I understand how to communicate nuanced, experiential work with clarity and care.
More about meA few more pieces.
See more work
Let’s make
sense of it.
Tell me what you’re working on.
You don’t need to have it all figured out.