Senior Design Manager
Managing a design team, running design sprints and working with agencies and multiple stakeholders. Bringing different people and priorities together around a clear direction.
HELLO, I’M AMYDesigner. Strategist.
Designer. Strategist.
Professional untangler.
I make sense of complicated ideas, find the structure they need, and turn them into something clear, polished and useful.
A design eye.
A strategic head.
My background spans digital marketing, user experience, strategy, design and corporate work — alongside building my own businesses.
That means I tend to look beyond the individual asset. A website, a report or a social post is part of a bigger picture. What needs to be understood? Who is it for? What should happen next?
I’m comfortable stepping into something that isn’t neatly defined yet: different opinions, lots of information, a half-finished idea or a project that has become more complicated than it needs to be. I find the thread, create a practical route forward and bring the detail together.
THE EXPERIENCE BEHIND THE WORKBig-picture thinking.
Big-picture thinking.
Hands-on delivery.
Digital marketing & user experience
A background that connects communication, content and design with the way people actually find, understand and use information.
Website redesign & digital transformation
Experience working on substantial change: understanding the wider challenge, creating structure and translating a complex project into practical design work.
Independent business experience
Building my own businesses has given me a practical understanding of how many roles an owner holds — and why a good system has to be usable, not just attractive.
Clear thinking.
A human approach.
Alongside my design career, I’ve built a business in holistic wellbeing. I understand how personal it can feel to put your work out into the world — especially when it’s rooted in your values, expertise and care for other people.
That experience shapes how I work with independent and purpose-led businesses. I know the balance you’re trying to strike: professional and credible, while still feeling warm, personal and true to you. I bring that understanding alongside the structure and judgement from my corporate background.
Whether I’m working with a practitioner, a school or a community organisation, I’m looking for the same thing: the clearest, most useful way to communicate what matters.
See that thinking in the workYou don’t need a polished brief.
Bring me what you have. We’ll work out what it needs to become.